Serene Premium, a deluxe quality clothing brand by Awais Fancy Embroidery , pioneering in the field of textile over a decade encompasses excellent partisanship and timeless elegance, catering to all the needs of eastern women following traditional trends, making it a prioritize choice of women for the celebration of joy. Winning the heart of its audience since its establishment, Serene Premium drifted towards the foundation of its sub-brand Imrozia Premium and Majestic.

Awais Fancy Embroidery engendered its identity from classic silhouettes attributed with lush embroidery details, thread-work, stitch-work, sequined work on royal and sophisticated color palettes. All of our designs epitomize the magnificence of excellent artisanship and embellishments that give birth to flawless attires creating an over-all aesthetic vibe. The dream like work on every silhouette solicitously illustrates remarkable crafts ornamented by sophisticated soft and royal colors with a contemporary amalgamation of generously embroidery detailing on plush fabric.

Our brands are keen on taking inspiration both from our precious heritage and rich culture that’s bound to mold into one of the best contemporary yet classy fashion trends. Quality, design, innovation and affordability are the key brand ethos. We hope you enjoy wearing our designs as much as we love making them.